Google’s powerful search capabilities are embedded in Drive and offer unmatched speed, performance, and reliability. Tim and Jason discuss an article from the Nielsen Norman Group about their recent findings around scroll depth on web pages and how it has changed over the years.The Layover Live Episode 25 | Data Collection Gone WrongNews team assemble! Jason and Vic discuss the challenges Bermuda has faced throughout the pandemic, as their only method of welcoming visitors is by air or sea. When their plane is rerouted due to a hurricane warning, two single female best friends find themselves competing for the same guy during an extended layover in St. Louis.
John and Shanda discuss the destination marketing social media trends they've observed throughout the pandemic and during recovery.
No, not that kind of bug, we're talking about a recent bug discovered in Google's web crawler. abiebdragx.me. You may recognize Marissa from her appearance on the Summit Edition episode of The Layover Live, but she's back to talk marketing trends in 2020 and what DMOs need to know to properly plan for this year.This week on The Layover Live Jason and Grant talk science and unravel a recent article from MarketingLand around the periodic table of PPC. Jason and Grant also talk about setting goals for your content marketing initiatives. Sandee and Jason discuss when you should trim back content on your website and when you should double-down and add more. The Light Between Oceans (2016) The Lighthouse (2019) The Lion King (2019) About Matt Clement: Matt Clement, Senior VP of Marketing at Arrivalist, is a 10+ year veteran of the tourism and gaming industries specializing in marketing strategy, tourism research and destination development. Jennifer oversees a team focused on advertising, creative, website, social media, publications and public relations.Re-Launching Paid Media | The Layover Live Episode 121This week on The Layover Live, Jason is joined by our very own Sam Keithly to talk all things paid media! Daniel and Jason discuss the newly announced Mobile Scorecard and Impact Calculator from Google. Jason and Michele discuss and article from Webiquity about four ways to use personalization in digital marketing. The Layover Live Episode 58 | Playing Cards With GoogleThis week on The Layover Live, Jason and Paul talk about cards! Samantha and Jason discuss common mistakes advertisers commonly make when advertising travel or tourism on Facebook. Jason and Ben discuss an article from TechCrunch about a change to Facebook Ads and how they'll show users why they're being targeted.

Aaron and Jason take apart this statement and discuss the shift from mass-market advertising to specific, niche targeting and how digital marketing has helped that shift.The Layover Live Episode 36 | Digital Marketing is All Grown UpThis week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Director of Content Marketing, Sandee Jordan. They also discuss the pros and cons of AMP for email before you decide to go out and use it.The Layover Live Episode 67 | Repurpose Your ContentThis week on The Layover Live, Jason is joined by SEO expert Erin McNamara.

Jason Swick, VP of Digital Marketing, is joined by Director of Business Intelligence, Paul McLeod, who calms down just long enough to talk about Google's changes to sitelinks and what that means to DMOs. Aaron and Jason talk about what these changes mean for DMOs and what meeting and event planners need to know. Justin also shares how Visit Denver is preparing for the recovery and what they have done in the short term to be a valuable part of their community and support their local partners.Connecting With Your Audience | The Layover Live Episode 115On this episode of the Layover Live, we’re joined by not one, but two guests! They also discuss what advertisers need to know about these changes and how you can make sure you're using custom audiences properly.The Layover Live Episode 61 | Taking Action for AccessibilityThis week on The Layover Live Jason is joined by Greg Evans to talk about digital accessibility. Sandee, Adam, and Christopher discuss why you should clean your email marketing lists, what to look for, and how to make sure you have a spotless email list.Something is different this week on The Layover Live ... Jason is on a well-deserved vacation, so taking the reigns of your trusty host is none other than Director of Content Marketing, Sandee Jordan. This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Senior Digital Media Analyst, Samantha Keithly. Katie and Jason discuss an article from AdAge about 4 digital marketing tips that DMOs should follow in 2020.This week on The Layover Live we're back from the holidays and starting the new year off with a very special guest! They discuss everything from email lists, cookie policies, and content distribution.The Layover Live Episode 35 | Hotel Advertising and GoogleJason is back from Google Marketing Live and he brings some exciting news about Google Ads. Joe is the Director of Interactive Marketing at Experience Columbus where he oversees all digital media, social media, web sites, and internal strategy. Directed by William H. Macy. Justin and Jason discuss an article from Search Engine Land around recent indicators that point to a potential recovery in the near future. The Light Between Oceans (2016) The Lighthouse (2019) The Lion King (2019) Jason and Michele discuss an article from ConversionXL about tracking your A/B test results within Google Analytics. Jason Swick, VP of Digital Marketing, is joined by Grant Stoltz, Strategic Analyst, to discuss what Google's decision to shut down Google+ means to DMOs and how the recent data breach has reignited the data privacy and security debate.This week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Graphic Designer, Sara Burton. Jason and Daniel discuss Facebook's new advanced matching pixel and how DMOs can leverage the new features they're rolling out.The Layover Live Episode 39 | On-Target AdvertisingThis week on The Layover Live Jason Swick, VP of Digital Marketing, is joined by Digital Media Analyst, Grant Stoltz. Aaron and Jason discuss a recent article from MarTech about how marketers need to pivot to improve performance.

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